EExpertProfile.AI
Abstract neural network illustration
AI Profile Visibility

12 Experts on AI Profile Visibility: Who Gets Found by LLMs, and Why

Search is no longer the only front door. These practitioners are working out how people and organisations become discoverable, citable and trusted by AI systems.

ExpertProfile.AI Editorial 1 min read 12 experts Global Information checked 12 Sept 2026

Photo: Unsplash

A growing share of professional discovery now happens inside AI assistants rather than on results pages. Who a model names when asked for an expert, and which sources it cites, is becoming a reputational asset in its own right.

The field is young and full of noise. The twelve people below are recognised for public, verifiable work that helps explain how AI visibility actually functions: measurement, structured data, source quality, and the ethics of it all.

The experts

Listed in editorial order, not ranked

01
Mateo Nwosu

Mateo Nwosu

Head of Search & AI Discovery · Northlight Digital

Dubai, AE

Verified 13 Sept 2026

Why they are included

Publishes open measurement of how AI assistants cite sources across industries.

02
Ingrid Weber

Ingrid Weber

Researcher, Information Retrieval · Institute for Web Science (sample)

Sydney, AU

Verified 12 Sept 2026

Why they are included

Author of peer-reviewed work on source selection in retrieval-augmented systems.

03
Rafael Álvarez

Rafael Álvarez

Founder · Citable

London, UK

Verified 11 Sept 2026

Why they are included

Founded a company that publishes transparent methodology for AI citation tracking.

04
Yuki Okafor

Yuki Okafor

Director of Structured Data · Openframe

Amsterdam, NL

Verified 10 Sept 2026

Why they are included

Leads public structured-data guidance adopted by several large publishers.

05
Noor Delacroix

Noor Delacroix

Head of Communications · Larkspur Health

Berlin, DE

Verified 14 Sept 2026

Why they are included

Openly documented how a regulated organisation maintains a consistent public record for AI systems.

06
Callum Tanaka

Callum Tanaka

Independent Consultant · Independent

Singapore

Verified 13 Sept 2026

Why they are included

Publishes widely read, evidence-based guides on personal and organisational AI visibility.

07
Beatriz de Vries

Beatriz de Vries

Principal Product Manager · Answer Engine Co.

New York, US

Verified 12 Sept 2026

Why they are included

Speaks publicly and in detail about how answer engines rank and attribute sources.

08
Oskar Brandt

Oskar Brandt

Professor of Media Studies · Riverside University (sample)

Dublin, IE

Verified 11 Sept 2026

Why they are included

Researches the societal effects of AI-mediated reputation and publishes accessibly.

09
Zainab Cardoso

Zainab Cardoso

Head of Brand Measurement · Signal Metrics

Zurich, CH

Verified 10 Sept 2026

Why they are included

Built and openly described a framework for measuring brand presence inside AI answers.

10
Elias Haddad

Elias Haddad

Editor-in-Chief · The Ledger Review

Lisbon, PT

Verified 14 Sept 2026

Why they are included

Leads an editorial standards programme designed around verifiability and citation.

11
Marguerite Byrne

Marguerite Byrne

Head of Knowledge Graph · Meridian Bank

Stockholm, SE

Verified 13 Sept 2026

Why they are included

Publicly presented on maintaining an enterprise knowledge graph that feeds AI systems.

12
Tariq Novak

Tariq Novak

Policy Researcher · Centre for Information Integrity (sample)

Toronto, CA

Verified 12 Sept 2026

Why they are included

Publishes policy research on transparency and correction rights in AI-generated profiles.

Why this matters for the people on every list we publish

ExpertProfile.AI exists partly because of this shift. Clear, dated, sourced profiles are exactly the kind of material AI systems can cite responsibly. That is why every entry on this site carries a reason for inclusion, public links and a verification date.

Emerging consensus

Across the twelve, the consistent advice is unglamorous: publish substantive work under your own name, keep structured data accurate, and make sure the public record about you is consistent across sources.

Methodology

How this list was compiled

Candidates were drawn from published research, open measurement projects and public talks between March and August 2026. Profiles were verified against official pages and professional profiles.

Corrections & nominations

Help us keep this list accurate

Profiles are compiled from public sources and re-checked periodically. If a role has changed or something is wrong, tell us. If someone is missing, nominate them and we will research the public record.

Get in touch

Questions about this list?

Our editors are happy to explain how a list was compiled, discuss coverage of your sector, or talk to press.

Never miss a list

Each new expert-recognition article, straight to your inbox.

New expert lists, once or twice a month. Unsubscribe any time.

Press and partnership enquiries: editors@expertprofile.ai